Make These Small Changes To Your Marketing Plan For Big Returns

While traditional forms of marketing still have their place, digital marketing is becoming increasingly central to the success (or failure) of many companies. If you are not focusing on the latest marketing tactics for attracting new customers, meeting your revenue goals may be impossible. Because the online world is in such a state of flux and growth, you need to be flexible enough to keep pace with these changes.

Focus On Social Media

More and more people rely on social media sites to find the information they seek. From old standbys like Facebook and Twitter to newer networks like Snapchat and Periscope, these sites are used by millions of people to share all sorts of content. You need to make sure that these networks play a central role in your marketing strategy.

Take the time to find out which social networks are most commonly used by the consumers that you want to reach. If your preferred demographic spends most of its time on Tumblr, but you primarily post on Facebook, you are going to be missing out. In addition, you need to make sure that you tailor your content to the appropriate format for each site.

Maintain A Consistent Profile

Your brand is one of your most valuable assets. By creating and maintaining a consistent image for your brand, you can make your content instantly recognizable, no matter where people encounter it. This means that everything that you publish online, no matter where it is, should reflect the same identity.

To do so, it can be a good idea to centralize the production of your marketing materials. If half a dozen different people are creating and publishing content without any oversight, the tone can be all over the map. The last thing that you want, after all, is for something offensive to be published that reflects badly on your brand and your products.

Stay Engaged With Your Customers

One of the great advantages of social media is precisely its social nature. Traditional forms of marketing, such as TV ads or direct mail, tend to be top-down and unidirectional. The flow of information is all one-way, from the company to the consumer. Consumers are seen as passive recipients who have no opportunity to react to or engage with this information.

When you use social media, on the other hand, your customers have the ability to respond directly to your marketing campaign. This represents a great opportunity for you to make your customers more engaged with and loyal to your brand. By taking the time to respond to them and involve them, they will feel like partners who are working with you.

Periscope is becoming increasingly effective to have impromptu chats with your community. You can use it to let everyone know about a new product or service. It is a great way to get people to sign up to your list, simply by making an offer and asking them to sign up for it.

The Quality Of Your Content Is Key

Content is still king on the internet and this seems unlikely to change in the near future. No matter how clever your marketing strategy may be, if your content is dull and uninteresting, you will find success to be elusive.

Use memes, videos, and images in your content marketing strategy. Poll your readers to see what they are interested in seeing from you. You don't have to create all the content that you are sharing on your networks. Use apps like Hootsuite to set up keywords so that you can search on other sites for relevant content. You can use news aggregator sites such as Feedly to find articles and websites in your niche. Share anything that will provide value to your community and you will soon emerge as a market leader in your niche.

Social media needs to play a central role in your advertising strategy. You want to create great content that provides value and make it interesting enough that people want to share it.

Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.